How to Make Your Digital Marketing Campaign Work

How Copywriting Can Make Your Digital Marketing Campaign FINALLY Work

Copywriting is basically the act or job of writing text to the purpose of marketing or advertising. The copy, or sales copy, is actually written promotional content which aims to boost brand awareness and in turn persuade a consumer or group of people to take some specific action. In the online business setting copywriting is of utmost importance. A well-written copy can mean the difference between a sale and no sale, between getting traffic and having none, and of course, between making a sale and having to buy. It is therefore important that copywriters use the best of words and put up the best of sales copy. Here are some tips on how you could become a great copywriter:

Writing good copywriting requires practice. To become an expert in the field of marketing you should first write good copywriting content. One way to learn good copywriting is to enroll in copywriting workshop where you will get trained by professionals and get feedback on your work. There are a number of copywriting workshops that are run by copywriters.

Create engaging content creation. The goal of any form of marketing is to compel consumers or target customers to take action. You need to convince the readers to take action in order to make a sale. If you can’t achieve this through text alone, you should consider including graphics, videos, animations or testimonials. However, content creation should be given top priority. This is where copywriting comes into play.

Work with advertising agencies. Many copywriting jobs are handled by advertising agencies and copywriters are often required to produce ads or promotions in conjunction with an ad campaign. Advertising agencies can provide specific copywriting templates or help with managing ad campaigns. However, if you don’t have a lot of experience working with ad agencies, then you should consider hiring copywriters from these agencies who can handle tasks such as researching keywords, creating compelling copy and other tasks related to ad creation.

Work with influencers. Influencers are the ones that can help you gain a lot of traction in your niche. Their influence reaches a broader audience than just the people who read your website. They can also persuade readers to take action.

Work with social media posts. Social media posts often contain links and recommend certain products. A good copywriter can use these links to help you gain more exposure and credibility in your niche market. With the rise of social media marketing, a lot of copywriting jobs have gone to copywriters who have mastered social media marketing.

Work with good copywriting companies. A good copywriter can help you promote your business. He can write ads for you that target your target readers. These ads will be very convincing, so that your readers will not only buy your product but tell their friends about it. If your copywriter is a skilled one, he will be able to give you positive reviews about your product and make your marketing campaign successful.

Copywriting can be a great career move for anyone who wants to earn money through marketing his products online. It requires a lot of hard work and creativity. A good copywriter can help you achieve all these things. So, look out for copywriting job opportunities at advertising agencies, content writing companies and copywriting workshops.

Your copywriting should make your prospective customers want to take action. It should encourage readers to click on your ads. This will increase your chances of converting your customers into paying customers. Your copywriting should take advantage of different advertising techniques such as graphics, flash ads, text ads and RSS feeds among others.

Your copywriting should support your digital marketing campaign. Content writing is a great way to boost traffic to your website. If you optimize your website content for search engines, you will have better chances of ranking high on search engine results pages. However, you need to carefully craft your copywriting so that your content writing will be compatible with the search engine guidelines. Copywriting can also be used to build traffic to your digital marketing campaign through the use of landing pages.

Your copywriting content creation may include press releases, blog posts, content creation and webinars. You can also tap into the power of email marketing through your content creation. It is important to keep all of these techniques working together. Your digital marketing campaign will significantly improve only when all of these marketing tools work together in harmony.

What’s The Difference Between Telemarketing And Telesales?

Both Telemarketing and Telesales are challenging roles and to succeed in them you have to be resilient and personable. I’ve already written about how we all hates ‘Sales calls’ (the collective term for both activities) – but in my opinion they play an important part in the marketing and sales cycle.

What’s the difference?

As suggested in their name, both use the telephone as their main communication tool and this is backed up with emails and social media activity e.g. research on LinkedIn. There are similar types of calls made during both roles – from contacting ‘cold’ prospects through to managing existing clients with an already strong relationship. To a prospect there isn’t much difference between Telemarketing and Telesales, especially during the initial stages of a cold call i.e. simply trying to speak with the decision maker. But it’s the second part of the name where things change and the key difference is the overall objective of the two roles.

Telemarketing
The objective of a Telemarketer is to generate brand and product awareness, building a ‘leads’ momentum through the marketing cycle into the sales pipeline – their end goal is often to book a meeting, webinar or promote an event, NOT to sell directly or ‘close the deal’. In some cases it’s simply a matter of passing a now ‘warm’ lead over to sales and moving on, but often there is a relationship in place and therefore may need to be some cross over until the new relationship has been established with the sales team. A degree of flexibility may be required and if the opportunity arises to close a deal, as long as the commercials are sound, I can’t see a reason (other than commission) for a Telemarketer not to finalize the purchase.

Telesales
If you’re in Telesales however, your objective is primarily to secure the sale there and then. In some cases you may be ‘warming up leads’ (in the way a Telemarketer does), but typically the prospect will stay with you throughout the cycle until they either drop off your list or make a purchase.

Although Telemarketing can be used in most cases, Telesales ads value in a more specific market i.e. some products need to be seen, touched and understood and have a longer sales cycle – they need Telemarketing – whereas some products have a very short sales cycle, in which case Telesales would be more valuable. Telesales isn’t always an appropriate way of selling, some businesses need a shop, or sales staff on the road whereas some markets are best served over the phone.

Working example

An organization selling IT Software wants to progress their prospects who have downloaded a whitepaper – they use Telemarketing to follow up on the download and offer a place on the up-coming supporting webinar.

An electronic components organization want to encourage their existing customers to re-order and up-sell their current contracts – they use Telesales to quickly turn these ‘re-orders’ around and increase their value to both the customer and organization.

There are similarities in the skills required for the two roles, both require an outstanding ability to build relationships quickly, along with a steely determination and thick skin to not take rejection personally. However Telemarketing firmly sits in the Marketing department, forming a key part of a communications strategy and nurturing prospects to the point where the sales team can take over. Telesales on the other hand sits in the Sales function churning out the revenue.